Having already forged an unbreakable bond with the special “Third Half Collection,” and following the winter capsule, Venezia FC and its main sponsor Cynar Spritz now celebrate the release of a new summer collection.
This project thus contributes to renewing the dialogue between two realities united by a strong territorial identity, recognizable imagery and irreverent spirit, also enriching it with a new lifestyle understanding designed to tell the story of the Venetian summer through its most historic and iconic rituals.
In particular, the collection draws its roots from the seaside life of Venice: summers on the beach, sun-worn postcards, impromptu games on the sand, and rituals suspended between pause and conviviality. A set of small gestures that become part of a shared imaginary, moments from the past that remain relevant and are represented through a vintage aesthetic capable of restoring a lived-in, natural and immediately evocative feel.
Saluti da Venezia FC was in fact born from the observation of the unique atmosphere of the Lido and the everyday life that marks its days: a dimension made of spontaneous sociality, shared moments and details capable of transforming into identity. Precisely from this perspective, the capsule takes shape as a series of contemporary postcards, real fragments of beach life translated into garments and objects designed to be worn, used and experienced.
A selection of t-shirts in different colors, among which the version with Cynarina stands out as a tribute to the iconic Cynar symbol, represents the core of the collection, which also consists of shorts, cap, beach towel, postcards and tote bag. A selection of essential and identity-driven pieces that repurpose postcards from the past and vintage images of Venezia FC retrieved from the club’s visual archive and reinterpreted as all-over graphic collages.
This dialogue between football memory, retro aesthetics and Venetian beach culture is concretely told by the campaign shot at Bagni Alberoni on the Lido di Venezia, which is able to render the atmosphere of the project with a warm, real and analog flavor visual approach.
Photos and videos then become the fragments of a Venetian summer experienced up close, made up of everyday details, simple gestures and shared moments.
[đź“· Courtesy of Pilot Room]
