Nothing about Skylrk is predictable. Then again, how could it be otherwise with a founder like Justin Bieber, with whom nothing is as it seems and everything can change? Evolve. Innovate. In music, of course. But also in the marketplace. Where, for a good year now, he’s been making his mark with his new brand, which initially seemed to focus solely on apparel, footwear, and lifestyle. But that’s not all. Because there’s a new division that Bieber is pushing very hard: Skylrk Audio.
He hinted at this on Instagram, but also on the brand’s official profile, which—among hoodies, slippers, sneakers, and pants (and, it must be said, a few phone cases)—has begun showcasing tech items born from Justin’s vision. Starting with a series of Bluetooth speakers, which were also sold at the first pop-up stores over the past few months. Then there are the over-ear headphones, proudly displayed on Instagram. Or the MagSafe power bank that echoes the brand’s visual identity. Is that all? No. Because in the last few hours, Justin has shown us another exciting new product on the horizon. Do you remember when, instead of streaming music on your phone, you had to download it and put it on your iPod or MP3 player? Well, in recent months, many people have been nostalgic for that way of enjoying music—or have even gone back to it for real.
Among them is perhaps Justin, who showed off a prototype—about which there’s no further information—of the Skylrk MP3 player. Its design still reflects the brand’s identity, but it also unintentionally resembles a Tamagotchi. And as if that weren’t enough, for those who want to dive back into the early 2000s, there’s no shortage of wired headphones—which have made such a big comeback in recent months—featuring glowing details, which his wife Hailey Bieber had also teased in a post of her own a few days ago. Is that it? No, apparently this foray into the tech world is really getting Justin excited. Because there’s something else in the works, judging by one of his latest posts on X: a branded phone. There’s no denying it—no matter the field, Justin always aims for the moon.
[📸 Instagram: lilbieber; haileybieber; skylrk]
