Venchi brings the Taste Genius Gelato Cart to Milan: a tasting experience in the heart of Brera

With over 145 years of history, more than 350 chocolate recipes, and 90 ice cream flavors, Venchi today is not only synonymous with ice cream but also a constant expression of the Italian spirit.

So, with the arrival of summer, Venchi invites you to take a break dedicated to flavor and discover an ice cream that highlights the simplicity of its ingredients and the excellence of its raw materials. For this reason, from June 16 to 18, 2026, at Via Palermo 21, you can take part in the Taste Genius Gelato Cart, a special project dedicated to Venchi Gelato and the brand’s new summer campaign.

From 4:00 PM to 8:00 PM, the cart will be in the heart of Brera, offering visitors the chance to sample some of Venchi’s most iconic flavors: Chocoviar, Bronte Green Pistachio, and Mango, as part of an initiative created to celebrate “Taste Genius. Few ingredients. Each perfect,” the 2026 ice cream campaign through which Venchi expresses its vision of excellence: a few select ingredients, each one perfect.

An approach dear to the brand, which aims to prioritize the quality of raw ingredients, artisanal craftsmanship, and Italian creativity, creating an authentic and contemporary culinary experience.

Venchi gelato is the result of a fusion between the worlds of chocolate and gelato, with flavors inspired by the brand’s iconic creations and prepared fresh right in the store using select ingredients such as high-quality fresh milk, the finest chocolate, Piedmont IGP hazelnuts, and Bronte green pistachios.

By selecting only nature’s finest fruits, Venchi creates recipes that are the result of a constant commitment to quality. Clean and authentic, these are interpreted with great creativity, always pushing the boundaries of taste and well-being a little further, for an irreversible journey of dedication and ingenuity, designed to offer intense sensory experiences.

[📷 Instagram: venchi1878]

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