The true value of luxury: 90 hours of work for Chanel’s Poodle Classic Flap Bag

That luxury brands stand for excellent quality and fine workmanship should be the norm-although, today, it almost comes naturally to use the conditional.

The price of a luxury garment certainly reflects the prestige and history of the brand, but above all, it reflects the quality of the raw materials and the complexity of the craftsmanship techniques employed in its creation. This is how, over time, the reputation and value, symbolic as well as concrete, of a maison is built. In the end, what really counts is the time devoted to the creation of a piece: the care, the dedication, the precision of the gesture. Indeed, it is time that is the true unit of measurement of the preciousness of a garment.

This is the case, for example, with the Chanel Poodle Classic Flap Bag, a bag made with no less than 77,000 tiny glass beads that make up layers of long, snow-white bangs, capable of giving movement and three-dimensionality to the bag’s classic silhouette. Through the contrast between black and white beads, the outline of a poodle takes shape, a decorative motif that makes the piece instantly recognizable. The surface, embellished with crystalline reflections and textural details, further amplifies the feeling of luxury, both visual and tactile.

It is said to take more than 90 hours to process-a time that tells, more than any logo, the true value of high craftsmanship.


[đź“· chanel.com]

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