We are only a few hours away now, and attention is sky-high. Not for us Italians, unfortunately, who for the third time in a row will not participate in the World Cup. But that we will watch from TV, trying to get infected by the spirit that the 48 participating teams will experience on the field. And not only that. Yes, the focus will be on the big stars. On the goals and technical gestures. On what we will see in the stadiums. But as always during each edition, one eye is also on the teams’ outfits. Because yes, at the World Cup, the dress makes the monk. And the brands know it well, studying in detail uniforms with the latest technological innovations and a design that leaves no room for misunderstanding (or almost).
Nike and adidas, as always on the shields with the most Nationals dressed, know something about this. Not without some inconveniences. As for example with the American brand, whose uniforms are much discussed because of a small detail on its jerseys: that of the shoulders, where a seam-especially for the field jerseys-seems to bulge, leaving an effect that has not gone unnoticed by fans. But one cannot speak ill of Nike’s commendable work in design, especially for the U.S. and Canadian hosts, where the countries’ symbols are central but in a modern key. Bold work for the South Americans, Brazil – Jordan’s debut – and Uruguay in the away matches, and with France, where we are sure the first bleu jersey will probably be seen all the way through the competition.
The famous adidas shamrock is back after decades in away uniforms, virtually all of which look great. Such as those of South Africa, Belgium and Curaçao, whose second jersey appears to be among the most sought-after on the market. But even the home ones have their why, as with Argentina and Spain. A riot of tributes to national identities. From Kelme with Jordan, to Puma with Ghana and Austria. For what are not just jerseys, but a second skin.
[📸 canadasoccer.com; adidas.com; nike.com; Instagram: adidasar, afaseleccion, reebokpanama; kelme.com; mediahub.puma.com]
