Chanel is the most coveted brand of the year. In the first half of 2026, the fashion house reportedly posted one of the strongest performances in the entire luxury sector, confirming its ability to strengthen its position during a period that remains challenging for the global market. According to Bloomberg, comparable sales grew by approximately 16%, a result that outperforms that of many international competitors and is attributed, in large part, to the success of the first collections designed by the new creative director, Matthieu Blazy.
The collections designed by Blazy, available in boutiques starting in March, reportedly received a particularly positive reception, helping to bolster not only the fashion division—traditionally the house’s main economic driver—but also international customers’ interest in the brand’s new creative direction. Although Chanel does not publish financial results on a half-yearly basis—the company reports its financials only once a year—sources close to the matter cited by the U.S. news agency indicate that growth was seen across all major geographic regions. Among these, the United States stands out, where sales reportedly rose by more than 25%, while positive signs also came from strategic markets such as China and the Middle East.
These results would confirm the central role of fashion within the fashion house’s business model, with the fashion segment accounting for approximately 60% of total revenue. Particularly strong performance was also reported in the watchmaking and fine jewelry segments, which together account for about 15% of revenue and are said to have posted growth of nearly 35%, driven primarily by demand for the Coco Crush collection and steady sales of the watch lines. The fragrance and beauty business, which accounts for the remaining 25% of revenue, also saw growth, reportedly posting an increase of around 8%.
This result takes on even greater significance when viewed in the context of the challenges currently facing the luxury industry. In fact, many groups are experiencing more selective demand and an uneven recovery across different regions of the world. Against this backdrop, Chanel appears to stand out thanks to the strength of its products and its ability to renew its creative offering without compromising the brand’s exclusive positioning.
The latest annual financial report released by the fashion house, covering 2025, showed revenue of $19.3 billion, up 4% from the previous year. If the rumors are confirmed, the first half of 2026 would mark a further acceleration, providing an initial positive indication of the impact of Matthieu Blazy’s creative debut and consolidating Chanel’s position among the most resilient players in the international luxury sector.
[📷 Courtesy of Chanel]
