An achievement that confirms how the anticipation for the World Cup is developing not only inside the stadiums, but also and increasingly in the universe surrounding the event. Between campaigns, collaborations and viral content, the countdown to the tournament is turning into a true cultural ecosystem involving music, entertainment and social media.
In this scenario, the official World Cup song remains one of the most recognizable and iconic elements. For the 2026 edition, the role has again been entrusted to Shakira, now considered a historical presence in the soundtracks of international soccer. Indeed, for the Colombian artist, this is a return that recalls some of the most iconic moments of her career, first with Waka Waka (This Time for Africa), which became a global phenomenon during the 2010 World Cup in South Africa, and then with La La La (Brazil 2014), presented during the closing ceremony in Rio de Janeiro and remained among the tournament’s iconic tracks.
With Dai Dai, Shakira thus continues a path that deeply links her to the musical narrative of major sporting events. The new song is already showing significant numbers, managing to capture the public’s attention well before the official start of the competition.
Celebrating the 100 million views milestone was Shakira herself through her social channels, where she wanted to share a direct message to fans: “We just reached 100 million views with Dai Dai: thank you guys, you’re the best! Thanks to my wonderful community, we reached this milestone together.”
[📸 Courtesy of ON Out Now]
