A contemporary icon who from music to fashion has literally conquered everyone. We are talking about Jennie, not only a singer and member of the famous K-pop group BLACKPINK but also an actress and a leading figure in the international fashion system. Acclaimed and imitated by fans around the world for her unique style, now Jennie is ready to embody the image of an equally iconic brand, that of Ray-Ban. Indeed, the artist has been elected of Global Ambassador for Ray-Ban and Ray-Ban Meta, a role that reflects her creative approach and her way of moving between tradition and cutting-edge technical design.
“I’m really happy to collaborate with Ray-Ban: from the very beginning it was very natural. For me, confidence doesn’t make noise: it comes from feeling good about yourself and expressing who you are, in a quiet way. Ray-Ban has just this energy: simple, authentic, easy to live with. I love objects that accompany you every day and become part of your mood. And the collaboration with Ray-Ban fits perfectly into this vision,” said Jennie.
For the first time, Ray-Ban and Ray-Ban Meta propose a shared creative vision, a new phase launched through a global campaign that reflects Jennie’s powerful aesthetic, her expressive energy and the natural confidence she exudes. A universe where timeless style and technological innovation coexist. Ray-Ban visuals mix minimalism and visual impact, with deep red accents that reference the artist’s stage name: Jennie Ruby Jane. The Ray-Ban Meta campaign, on the other hand, veers toward light blue tones and soft atmospheres, blending editorial fashion and state-of-the-art technology in a narrative that reflects the unfiltered authenticity of the artist.
Seven models worn by Jennie and presenting unique features, with contemporary and sophisticated silhouettes, sometimes with hints of the 90s, sometimes pervaded by hyper-exclusive futuristic accents. A collection that makes a difference.
[đź“·Courtesy of EssilorLuxottica]
