The fifth profitable result in a row. The Prada Group strengthens its leadership and celebrates a balance sheet that once again gives more than positive responses. Net revenues of nearly 6 billion, net income of 852 million euros. And an acquisition, that of Versace, that opens a new path to be approached with pragmatism and enthusiasm. In short, a snapshot of another positive year that Andrea Guerra, CEO of the group, can only welcome, as do all the members of the Prada household. In spite of international scenarios that do not portend much good.
To Corriere della Sera, in fact, Guerra spoke out after the results emerged yesterday, reiterating how the past few years have been teaching us how to deal with the difficulties of the world: “Just these past few years have accustomed us to be agile, fast, flexible. You can give yourself a few days to better understand what will happen, but while you understand, you already have to react.”
Guerra explained that after the U.S.-Israeli attack on Iran, the group’s concern was not so much the uncertainty scenario as “our people.” “We also had people sent there on missions who had to return. You understand the responsibility we felt and feel in having to act as we did from the beginning, worrying about their safety,” he explains. The Prada Group, in any case, is also ready because it has already faced considerable crises in recent years, including Covid and the war in Ukraine. But it is also ready to embrace all the advances that will enable it to better manage various processes, such as artificial intelligence.
The acquisition of Versace, Guerra explains, “concluded the tale of a beautiful 2025. A strategic milestone. A brand that completes our brand portfolio.” “We confirmed Emmanuel Gintzburger in the role of ceo, the appointment of Lorenzo Bertelli as Executive Chairman and Pieter Mulier as Chief Creative Officer.” But this is just the beginning: “Closed the deal, defined the team to make sure that the growth will be solid and lasting also for Versace, we will have to rethink some things like distribution policy, organization, study synergies.”
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