Announced as Nespresso’s new brand ambassador in March, the brand’s new commercial featuring Dua Lipa as its star has finally been unveiled. Vertuo World is in fact Nespresso’s global campaign that kicks off a new era based on culture, creativity and bold choices in the world of coffee.
Presenting a modern expression of the brand’s commitment to exploration and upscale coffee experiences, in addition to the internationally renowned pop star this new campaign also features a brief appearance by longtime ambassador George Clooney, thus able to offer a familiar connection to the now well-known tradition.
In this symbolic “handover” between the two icons of the entertainment world, even the iconic claim “What Else?” changes its meaning by asking the user what he or she wants to add in his or her new coffee formulation, among the many available offerings.
“We are proud to announce the appointment of Dua Lipa as our brand’s new Global Ambassador, an event that marks an extraordinary new chapter for our company,” says the brand about the artist’s appointment, “After 40 years of revolutionizing the way we drink coffee, we continue to push the boundaries, this time alongside one of the most influential cultural icons of her generation.”
“In addition to music, Dua Lipa has created important spaces dedicated to storytelling, creative empowerment, cultural discovery, and the rhythms that mark our daily lives,” the official Nespresso website then reads. “From the books she promotes to the conversations she stimulates, Dua invites audiences to moments of reflection and connection. These moments reflect Nespresso’s commitment to creativity and culture. Her collaborations with a wide range of artists underscore her curiosity, versatility and dedication to continually expanding her creative horizons.”
[đź“· Instagram: nespresso and dualipa]
