Instagram is updating one of the most recognizable elements of its visual identity. The announcement was made today, August 13, 2026, by Adam Mosseri, Head of Instagram, who unveiled the app’s new wordmark and explained that the previous one had not been updated for about ten years. It is not a new logo in the strict sense, but rather a refinement of an element that millions of users see every day at the top of the interface.
“The wordmark at the top of the app hadn’t changed in 10 years, so it was time to refresh it,” Mosseri said, explaining the new design: “It’s cleaner and more modern, with nods to the original and to the simplicity and attention to detail that have always set Instagram apart.”
The direction, therefore, appears to be to evolve the visual identity without eliminating the elements that have helped make it instantly recognizable. The new wordmark, in fact, emphasizes simplicity and attention to the design of the letters.
There is also, as Mosseri pointed out, the nod to the original, which makes it even more recognizable and in line with the philosophy that has always defined Meta’s social media platform: direct, visual, and—one might now say—timeless.
[📸 Instagram: mosseri]
