In Rosalía’s merch is a sweatshirt with a nun’s veil.

A 100 euro Rosalía sweatshirt with a hood that turns into a nun’s veil? If you’re weirded out, you haven’t followed it enough.

“I know that I was made to divinize.” He said this in one of the neuralgic songs on an album, “Divinize,” which, to quote it as a celebrated cinematographer would say it, “opens everything up.” The LUX, the light, coming in the windows and opening them wide. That’s how many felt listening to Rosalìa’s new album, unexpectedly steeped in spiritual references and divine-core, as today’s youth would say.

But this turn by she who has already been renamed, with the favor of the people of Palermo, Santa Rosalia did not happen by chance. There is no blasphemy, but admiration to a symbolism that somehow left a deep mark on her and from which she was inspired in her new work. In the visual of the record? Of course. In the look? Also, how not to think of halo hair. In the songs, as well. And also in the tour, which has just kicked off. From Lyon, France, the land that saw her mammoth show land, the singer even confessed on stage. But that’s not the end of it, because also in the merch for fans outside the arena, there is precisely this piece that has already kidnapped the attention – even of social.

A sweatshirt, seemingly normal, costing 100 euros with a custom print of the LUX Tour and its dates. Well, what’s the big deal? Nothing, nothing at all. Only the hood that is not what we would expect from a traditional hoodie, turning into a nun’s veil. All perfectly consistent, in short.

[📸 X: kln_gz2, purehoneii 📹 TikTok: paolatravell, jesusontour_]

Share the article on social media: