Against the backdrop of a dark night, illuminated only by the lights of distant skyscrapers and set against an industrial-style backdrop, Hailey Bieber and model Xiao Wen Ju appear almost like solitary nocturnal creatures, suspended in time, immersed in a myriad of shades of blue.
This is the atmosphere of the video for Miu Miu’s new Fall/Winter 2026 campaign, directed by Renell Medrano, with artistic direction by Christopher Simmonds and styling by the now ubiquitous Lotta Volkova. The key pieces featured in the campaign are the same ones presented on the runway last March: among the instantly recognizable elements are the fur aviator hat, the tortoiseshell-effect headband, and the round-framed sunglasses—recurring items in the show and cornerstones of the collection. Alongside these, of course, are the brown leather bags—which have already become true objects of desire and are now ubiquitous on the streets of European cities—and the brand’s signature babydoll dresses.
The nocturnal imagery thus becomes a universal context, capable of speaking to anyone, anywhere. Hailey Bieber and Xiao Wen Ju are not portrayed as femmes fatales or figures with an unattainable allure, but as women who inhabit the urban space with absolute naturalness. This portrayal perfectly reflects Miu Miu’s subtle aesthetic: a femininity that is suggested rather than flaunted, at times deliberately denied, and precisely for this reason deeply contemporary and complex.
[📷 miumiu.com]
