“Jeans that fit just right. Confidence comes naturally in denim icons.” That’s how Calvin Klein describes its new Fall 2026 denim collection, built around the concepts of fit, confidence, and attitude. And “Feel the Fit” is the title of the new campaign starring Tate McRae, which was released just a few minutes ago on the brand’s social media platforms.
The 23-year-old Canadian pop star kicks off the new chapter of the denim campaign, which celebrates the natural confidence that comes from wearing a pair of perfectly fitting jeans. It’s a simple concept, brought to life through the movement, sensuality, and energy that have always defined McRae’s image. As a singer, songwriter, and dancer, McRae brings her strong performative flair to the campaign, transforming everyday gestures and situations into a full-fledged performance. “I’ve always been a fan of Calvin Klein jeans. Each style has its own personality, but they all give you that same unmistakable confidence,” McRae said, according to WWD. “This campaign is about that moment when you put on your favorite pair of jeans and everything just seems to fall into place. I loved being able to move, dance, and bring my energy to every look.”
Directed and photographed by Dutch photographer Carlijn Jacobs, the campaign follows McRae through a series of everyday settings, which come to life through dance and movement. The soundtrack, “Groove Is in the Heart” by Deee-Lite, explicitly evokes the Calvin Klein aesthetic of the ’90s, reinterpreted in a contemporary key through the pop star’s personality and performance style. The choice of Tate McRae fits naturally into the concept: before establishing herself as an international pop star, the artist built her career in dance, even appearing on *So You Think You Can Dance: The Next Generation*. Today she is best known for hits like “You Broke Me First” and “Greedy,” as well as for her performances characterized by intense and highly physical choreography, in which she appears slender and fearless.
“Denim has always been at the heart of Calvin Klein, helping to define our distinctive perspective on confidence, sensuality, and self-expression,” said David Savman, global brand president of Calvin Klein. “‘Feel the Fit’ brings this legacy to a new generation in a way that is unmistakably Calvin Klein and, at the same time, completely contemporary.”
For this upcoming fall, the brand is introducing new fits designed to make it easier to find your ideal silhouette. Among the new styles are the Low Rise Baggy Jean, with a relaxed fit, low waist, and dark wash, the High Rise Loose Jean, featuring a high waist and a wide, elongated silhouette, and the return of the ’90s Straight Jean, a classic straight-leg style offered in authentic denim blue and various seasonal washed-effect shades.
The global launch will take place across Calvin Klein stores, the brand’s website, social media platforms, and a series of major outdoor campaigns. On social media, creators will also be invited to reinterpret the choreography created by Sergio Reis to the campaign’s song.
[📷 Carlijn Jacobs]
