Emporio Armani made its Berlin debut with Cityframes, a new international format that celebrates the seven arts, from film to music to architecture, fully embodying the brand’s contemporary and urban spirit. The event took place in the striking setting of the Funkhaus Kraftwerk, a former power plant overlooking the Spree River, as the new store opens on KurfĂĽrstendamm, an elegant boulevard in the heart of the Charlottenburg district.
Guests at the event included creative director of the men’s collections Leo Dell’Orco, along with numerous personalities from the worlds of film, art, music, and design, including Daniel Donskoy, Jeanne Goursaud, Enzo Brumm, Lilo Klinkenberg, Aino Laberenz, Franka Marlene Foth, Anahita Sadighi, and Luca Gadjus. The evening was enlivened by a live performance by Hercules & Love Affair and DJ sets by Gerd Janson and Marcel Dettmann, who transformed the industrial architecture of the Funkhaus Kraftwerk into an immersive stage, where music, lights and movement merged with Emporio Armani’s contemporary aesthetic.
On this occasion, the brand also presented the special Emporio Armani Zine, available at the new flagship store in Berlin, which brings together artistic reinterpretations of the collection and artistic reinterpretations of the iconic eagle logo.
[đź“· Instagram: emporioarmani]
