For a few days, Dolo—in the heart of the Brenta Riviera—becomes the meeting point between Italy and South Korea. Autry welcomed Changbin, a member of Stray Kids and the brand’s first-ever Global Ambassador, to its headquarters in the Venice area. The visit marks a significant milestone for the company, which chose the South Korean rapper, songwriter, and producer as the first global face of its contemporary identity. Following the official announcement of the partnership in recent months, Changbin arrived in Dolo to meet the brand’s team and shoot his first global campaign, strengthening a bond that aims to connect with a new generation of consumers around the world.
But who is Changbin? Born in 1999, he is a member of Stray Kids, one of the most influential K-pop groups on the international scene. A K-pop rapper, songwriter, and producer, he is part of the creative collective 3RACHA, a songwriting team that has played a key role in the group’s success. In recent years, Stray Kids has built a global fanbase and established a strong presence in the fashion world, becoming key partners for brands interested in Asian markets and emerging digital communities.
The choice of Changbin is no coincidence. Autry has described him as a talent capable of embodying authenticity, creativity, and a contemporary spirit—values that the brand considers central to its international evolution. The collaboration kicked off with the Spring 2026 campaign, which features the artist wearing some of the brand’s iconic models, from the ’80s-inspired Medalist to the more high-tech Hyperway.
The most interesting aspect of a visit to Dolo, however, is its symbolic value. On the one hand, there is a brand that has built its revival on Italian manufacturing quality and a minimalist aesthetic; on the other, one of the most representative figures of the new Korean pop culture. This collaboration clearly illustrates how contemporary “Made in Italy” is no longer tied solely to tradition, but also to the ability to engage with global languages, markets, and communities.
It is no coincidence that the Dolo headquarters was chosen as the setting for Changbin’s first global campaign. Bringing a K-pop star to the Venetian headquarters means offering a behind-the-scenes look at the brand and making the local area an integral part of the narrative. The Brenta Riviera, historically linked to Venetian craftsmanship and manufacturing, thus becomes the setting where Autry’s Italian identity meets the energy of the Korean Wave.
The images released in recent days perfectly encapsulate this vision: Changbin in the villa and throughout the headquarters, starring in content that blends heritage, lifestyle, and an international dimension. This narrative confirms that the dialogue between Italian fashion and Korean culture is now one of the most significant phenomena on the global fashion scene.
[📷 Courtesy of Autry]
