For Antonio Marras, fashion has always been a form of storytelling, a realm open to influences and encounters. And with the Opera Viva Tournée project, the brand reaffirms this philosophy: a garment comes to life not only when it is worn, but every time it manages to create a connection, evoke an emotion, and leave a mark.
Opera Viva Tournée, in fact, brings theater into the world of fashion, transforming Antonio Marras’s boutiques into venues for gatherings and performances. After its debut in Verona, the initiative continues its journey across Italy, featuring the original cast and costumes from Teatro dell’Elfo’s production of *Amadeus*, designed by Antonio Marras himself, in a dialogue between two worlds that are only seemingly distant: the world of theater and the world of fashion.
Over the course of four special events, the brand’s boutiques will host the actors and the creations designed for the show, bringing to life live performances that will allow the audience to experience the atmosphere, intensity, and charm of the theater in a completely new way.
The tour will stop in Venice on July 8, Rome on July 9, Florence on July 10, and Forte dei Marmi on July 11, transforming each stop into a moment of shared experience where fashion, art, and storytelling come together. Once again, the focus is on the costume: no longer merely a prop, but an object capable of embodying emotions, identities, and stories.
An opportunity to take a closer look at costumes that are designed not only to be worn but also to tell a story—costumes that are not merely outfits but become fragments of characters who continue to live on even offstage.
[📸 Courtesy of Errani Studio]
