Identity, innovation and Milanism. From Milan’s Terrazza Martini, two flags soared as they looked down on the city: those of AC Milan and Off-White™. United in an innovative partnership that sees the brand founded by Virgil Abloh dress the Rossoneri from 2022, as the Club’s Style and Culture Curator, the relationship continues stronger than ever. Yesterday, Wednesday, April 1, 2026, saw a new chapter in the Rossoneri’s colorful history, as the new capsule collection was officially presented, which will be available from Friday, April 3, 2026 in AC Milan and Off-White™ stores, as well as being worn by the Rossoneri players when they arrive for the Serie A match between Milan and Udinese on April 11. Harmonious dialogue is the fulcrum on which the creative concept of the collab is developed, between iconic elements and renewed graphic signs, reflecting the identity of a Club capable of writing soccer history without ever ceasing to look forward.
Features that can be recognized in the signature piece of the collection, the varsity jacket, with the shield positioned on the back and a graphic reinterpretation of AC Milan and Off-White™ stylistic figures, including the striped “M” reversed and integrated within the OW logo. The proposal is completed with hoodies and T-shirts, characterized by a clean design enriched by exclusive lettering and patterns inspired by the architecture of San Siro, with a color palette that emphasizes red and black, flanked by darker shades that reinforce the premium aesthetic of the entire capsule.
Central to the launch of the collection is also the visual campaign “ALWAYS ROSSONERI,” built on the interaction between two complementary dimensions: on the one hand AC Milan as a collective Designed in Milan, Italy expression; on the other Off-White™ as an individual language. A balance that allowed the creation of a narrative in which the complete look represents the contemporary uniform of the Rossoneri Club – between streetwear, sports, layering and graphics – while the details reveal the identity of the wearer of the garments, through look and attitude. The protagonists obviously include some of the members of the Rossoneri team: such as Ruben Loftus-Cheek, Samuele Ricci, Alexis Saelemaekers and Adrien Rabiot, as well as Thea Kyvåg and Sara Stokić.
Many of them were among the protagonists of the event staged yesterday, Wednesday, April 1, 2026. With the evocative backdrop of the city of Milan, the garments that make up the special collection were unveiled at Terrazza Martini, in the presence of a large parterre of guests, including players from the Rossoneri teams, both male and female. Protagonist of the evening, and among the first to have worn the creations signed Off-White™, the brand that once again reinterpreted the Milan passion, transforming it into a unique line. As has been the case regularly for years, not only off the field but also on it. One example? What happened last season 2024/2025, when the brand gave an unprecedented fusion of soccer, fashion and innovation in the fourth kits made with Puma just for the Rossoneri. A fusion that also lives again in the capsule collection presented yesterday in Milan, which encapsulates the heritage and values of Milan’s first team.
