To some it might have seemed just yet another whim of one of the most prominent celebrities in show business and music. To others, a worthy business venture, but one that perhaps lacked originality. To others, however, Justin Bieber’s SKYLRK is the essence of the artist experiencing a genuine new phase in his life. Personal and artistic.
After the illness that had kept him away from the stages for quite some time, but also quietly from a recording standpoint, Justin became a father and slowly found love again in the world in which he was born: music. But not only that. Because after the Drew House project, shelved for good, Justin, just a year or so ago, launched his new creature: SKYLRK.
A clothing brand and more. Between footwear, sweatshirts, pants and T-shirts, Justin has unleashed his minimal creativity, launching products in his own image. And, abetted by his resounding return to the Coachella stage last April, a natural follow-up to “SWAG,” a two-chapter record project that garnered considerable acclaim, Justin’s brand has also experienced a remarkable boost on the wings of enthusiasm. With a booth, in fact, Justin was also present as an “entrepreneur” at the famous music festival, raising, the most informed say, about $15 million in receipts. Record-breaking numbers, evidently testifying not only to SKYLRK’s good work, but also to the affection for Justin.
A new sound chapter
But Justin’s plans are by no means over. In recent hours the Canadian singer-songwriter unveiled a little surprise for his fans. Cryptic posts that, however, hinted at the beginning of a new sonic chapter. With a new record? Not exactly. Because the project still concerns SKYLRK, which, from a purely clothing brand, would be about to approach a world as important as it is challenging: that of audio. In some posts, in fact, Bieber showed prototypes of the line of speakers, small and large, with the minimal style now typical of the brand.
Some kind of official announcement? More or less. Although there is no hint of precise details or definite dates. Only small spoilers, complete with graphics on which the words SKYLRK AUDIO stand out. “It’s crazy to think that SKYLRK AUDIO is almost here. Stay tuned,” are Justin’s only words, blowing kisses to his fans after being immortalized with the first prototypes in his hands. There is excitement, blatant happiness, and also eagerness to show off a new look for his brand.
[📸 Instagram: lilbieber]
