Capable of putting live acts at the center of everything and transforming a venue like Barcelona’s Parc del Fòrum into the musical storyteller of its time and place with incomparable line-ups, for more than two decades Primavera Sound has represented a true universe revolving around its unmistakable personality. It is in this context so charged with energy that, after the success of last year’s debut, CUPRA was once again preponderant with different environments created specifically for the occasion, thus continuing to celebrate the power of music and once again becoming the electronic heart of Primavera Sound Barcelona.
From its days as a single-day event to its current status of granting the entire festival international resonance, Primavera is able to put the vibrant Spanish city at the center of its ever-global, multidisciplinary and vibrant proposal.
So too, this edition, staged June 4-6, 2026, saw numerous top artists from the international music scene perform. Such as the names that set the CUPRA Stage on fire, including PinkPantheress, ¥ØU$UK€ ¥UK1MAT$U, KI/KI and world-renowned DJ Peggy Gou, and the CUPRA Pulse, with twelve hours a day of electronic music by the sea and an incredible lineup of artists capable of embodying the soul of the brand.
In such an energy-charged kermis, CUPRA was therefore preponderant with different environments created specifically for the occasion, thus continuing to celebrate the power of music and once again becoming the electronic heart of Primavera Sound Barcelona.
The brand is thus continuing its exploration of the emotions that define the new generations, a context in which the new CUPRA Raval aimed at a young target audience also fits, which made its first appearance within the Festival as an integral part of the CUPRA Pulse experience, tying itself to the event thanks to its strong identity character, without sacrificing fun and creativity.
Rebellious without compromise, just like the spirit of Primavera Sound, the electric city car is an urban car capable of combining performance, style and sustainability. In fact, all you have to do is get on board the CUPRA Raval to kick off an experience where craftsmanship and technology are inextricably intertwined.
