Dakota Johnson is officially a Calvin Klein girl. After the first teaser images released this morning in which the actress was only glimpsed from behind, recognizable by the tattoos on her back, the brand’s official campaign is finally out. The actress celebrates the moment and the less is more philosophy with the new Ultralight underwear and denim’90s straight and, predictably, is already driving the Internet crazy.
After all, Calvin Klein has always built its aesthetic on a precise balance that is minimal, sensual, and intensely magnetic. And perhaps the word that best describes this balance is awareness. Dakota Johnson perfectly embodies this duality with her impeccable allure of the sophisticated California girl, but who also retains that natural air.


And it does so by wearing new denim and underwear styles designed to enhance the body. The Archive High Rise Slim Jean – the iconic silhouette of the 1990s – with a high waist and straight leg, and the Baggy Jean with a relaxed, casual silhouette. But also the innovation and comfort of the Ultralight and Icon Cotton Modal underwear lines, characterized by ultra-light support and a second-skin effect fit, such as the Perfectly Fit Ultralight Bra, which, thanks to spacer technology, offers an extremely lightweight feel, shaping and supporting the silhouette in a natural way.
Between the brand’s iconic denim and equally iconic underwear, the actress moves with ease in a series of shots that celebrate the seductive simplicity that has made Calvin Klein a legendary brand. And once again, Dakota confirms herself as a contemporary muse and style icon for an entire generation. Photographed by Gordon von Steiner in a home surrounded by nature in Topanga, California, the campaign captures Dakota as she roams the domestic spaces naturally, between moments of relaxation and spontaneous gestures.

[📸 Instagram: calvinklein; Courtesy of Calvin Klein / © Gordon von Steiner]