When something changes its name, has it really changed? They used to be called \u201cfuseau\u201d; today they\u2019re \u201cleggings.\u201d \u201cPhard\u201d has become \u201cblush.\u201d
Even everyday language has adapted: a self-portrait has become a \u201cselfie,\u201d publishing has become \u201cposting,\u201d an outfit has become an \u201coutfit,\u201d a gathering has become a \u201cmeeting,\u201d a phone call has become a \u201ccall,\u201d and a photo shoot has become a \u201cshooting.\u201d Even an \u201cinauguration\u201d is no longer an \u201cinauguration\u201d\u2014it has become an \u201copening.\u201d Because perhaps today it\u2019s no longer enough just to open something; you have to turn it into an experience, preferably with an international-sounding name. Language changes\u2014that\u2019s normal. But perhaps it\u2019s worth asking what this constant replacement of terms tells us. <\/p>\n\n
Because sometimes it seems that a simple, understandable Italian word has to give way to an English term in order to gain value. As if \u201cskincare\u201d were more sophisticated than \u201ccura della pelle,\u201d as if \u201cworkout\u201d were more effective than \u201callenamento,\u201d as if \u201coutfit\u201d made the way we dress more interesting. Perhaps we\u2019re not just changing words\u2014we\u2019re changing the way we perceive things. We\u2019re turning everyday actions into experiences to sell, talk about, and share. The risk? Confusing the new with the new name. Because behind a \u201cblush\u201d there\u2019s still an old \u201cphard,\u201d behind \u201cskincare\u201d there\u2019s still a face cream, and behind a \u201cshooting\u201d there\u2019s still a photograph. <\/p>\n\n
Words evolve. But are we sure that every change is truly an evolution? <\/p>\n\n
[\ud83d\udcf7 Courtesy of Gucci]<\/p>\n","protected":false},"excerpt":{"rendered":"
When something changes its name, has it really changed? They used to be called \u201cfuseau\u201d; today they\u2019re \u201cleggings.\u201d \u201cPhard\u201d has…<\/p>\n","protected":false},"author":18,"featured_media":118592,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20253,19939],"tags":[21829],"class_list":["post-118591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-fashion","tag-words"],"acf":[],"yoast_head":"\n