South Korea is also slowly rewriting the language of fragrance. After years in which K-beauty dominated the global skincare market today the focus is shifting to perhaps more discreet but equally strategic territory: fragrances. In the Western world, the presence of Korean beauty is well established, with brands coexisting on the shelves alongside the historic names of Western cosmetics. But while skincare has become mainstream, the world of Korean fragrances is still in a different and decidedly more exploratory phase, at least here. <\/p>\n\n
Unlike traditional European perfumery, which is often built around strong and recognizable concepts, many fragrances born in Seoul do not necessarily seek to impose themselves or leave an obvious trail, but rather to accompany everyday life with something more intimate and personal.<\/p>\n\n
@hollyinkorea<\/a> If you’re looking for a luxury Korean fragrance brand when you’re in Seoul… let me recommend you Kuoca! These are my top 3 recommendations for the fragrances: – Grapefruit Br\u00fbl\u00e9e -Matcha Latte – Wild Peach \ud83d\udccdKuoca, The Hyundai Seoul 1F #kuoca<\/a> #koreatiktok<\/a> #seoulshopping<\/a> #southkorea<\/a> #fyp<\/a> \u266c SWAG – Justin Bieber & Cash Cobain & Eddie Benjamin<\/a> <\/section> <\/blockquote>