It was only a matter of time before Alix Earle also launched her own brand, adding herself to the long list of celebrities who have put their faces on a beauty brand name. A move that in an industry so saturated and with celebrities so powerful in asserting their presence (see Hailey Bieber with Rhode, Kylie Jenner with Kylie Cosmetics and Rihanna with Fenty Beauty, just to name a few examples) may be risky, despite the unquestioned influence Alix has shown online since her beginnings as a content creator, especially in the beauty world. <\/p>\n\n
On March 31, 2026, the influencer officially launched her Reale Actives brand, after showing it off and talking about it in the preceding weeks on social media to increase hype among her followers and the beauty curious. Alix’s winning move, in fact, was not to have simply created a skincare brand and sponsored it with her face, but to have created it in response to a specific need that she told about in person on her channels. Reale Actives, in fact, was created as a brand that responds to the issue of acne: “If you know my path, you know that I struggled with acne for a long time. I tried so many products, stressed my skin, and often felt frustrated. I was always confused about which routine was the right one, and the products I used seemed boring, too clinical. That’s where Reale Actives comes in. I wanted acne skincare to be fun, sexy, and understandable, so I worked with my dermatologist Dr. Kiran Mian to develop a line of clinically tested products that have transformed my skin and my confidence,” the influencer wrote, speaking about her brand even before its launch. <\/p>\n\n