{"id":110102,"date":"2026-03-06T12:05:00","date_gmt":"2026-03-06T11:05:00","guid":{"rendered":"https:\/\/whoopsee.it\/streetwear-in-japan-it-is-no-longer-a-trend-but-an-institution\/"},"modified":"2026-04-27T12:06:08","modified_gmt":"2026-04-27T10:06:08","slug":"streetwear-in-japan-it-is-no-longer-a-trend-but-an-institution","status":"publish","type":"post","link":"https:\/\/www.whoopsee.it\/en\/streetwear-in-japan-it-is-no-longer-a-trend-but-an-institution\/","title":{"rendered":"Streetwear: in Japan, it is no longer a trend but an institution"},"content":{"rendered":"\n

In Japan, streetwear is serious business. In a new article in the local magazine Jing Daily, this category of clothing has come under scrutiny revealing how it has emerged from the subculture genre to become a driving force in the country’s fashion system, but also how it has gradually disconnected from European influences to become an institution beyond temporary trends. <\/p>\n\n

A glaring case in point is that of Nigo, Japanese designer and creative director of Kenzo and its eponymous brand: in November 2025 he was the one to ring the opening bell at the Tokyo Stock Exchange with his Human Made brand, the brand he founded and built on his love of Americana and Japanese craftsmanship, raised 17.8 billion yen ($115 million) with a valuation of 71.7 billion yen ($460 million), in the first IPO dedicated to streetwear in Japan. A success that was also noticed by the Design Museum in London, which announced a major retrospective dedicated to Nigo’s three-decade career. <\/p>\n\n

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A post shared by \ud835\udc0d\ud835\udc08\ud835\udc06\ud835\udc0e\u00ae (@nigo)<\/a><\/p><\/div><\/blockquote>\n