When I look at Chlo\u00e9, I can never help but think of its origins and the strong femininity that runs throughout its history. The fashion house was born in Paris in 1952 thanks to Gaby Aghion, who was born in Alexandria, Egypt and moved to France after World War II. Her idea was to propose an alternative to the haute couture of the 1950s, then very rigid and distant from everyday life. Thus was born a concept that seems natural today but was innovative at the time: luxury ready-to-wear, clothes that were elegant and well-groomed but designed to be worn for real. <\/p>\n\n
Over the decades, the fashion house has gone through several creative phases. Karl Lagerfeld’s interlude was undoubtedly fundamental in consolidating its identity, but otherwise the reins of the brand have remained largely in the hands of female creative directors. Over time, there have been a succession of major figures who have accompanied Chlo\u00e9 up to the new millennium and its current positioning, always keeping recognizable the original code of the maison: a spontaneous elegance, made up of refined but truly wearable garments. <\/p>\n\n