{"id":109784,"date":"2026-04-15T09:59:15","date_gmt":"2026-04-15T07:59:15","guid":{"rendered":"https:\/\/whoopsee.it\/lorenzo-bertelli-on-versace-we-want-to-change-the-top-line\/"},"modified":"2026-04-27T11:54:53","modified_gmt":"2026-04-27T09:54:53","slug":"lorenzo-bertelli-on-versace-we-want-to-change-the-top-line","status":"publish","type":"post","link":"https:\/\/www.whoopsee.it\/en\/lorenzo-bertelli-on-versace-we-want-to-change-the-top-line\/","title":{"rendered":"Lorenzo Bertelli: “On Versace we want to change the top line.”"},"content":{"rendered":"\n

Head of Corporate Social Responsibility of the Prada Group and Executive Chairman of Versace, Lorenzo Bertelli is one of the most talked about men in the fashion system at the moment. All eyes are on him, thanks, above all, to last December’s 2025 acquisition of the Medusa fashion house, a 1.25 billion euro deal of which the son of Miuccia Prada and Patrizio Bertelli was the proponent and supervisor and from which we still do not know what to expect. In an interview with MFF<\/a>, Bertelli made clear the main objective of what promises to be Versace’s new course, which is to change the top line and bring in more sales. “On Versace there are a lot of rationalizations that we are doing at all levels and efficiencies because there are synergies to be put in place, although the biggest efficiency we could do will be to be able to change the top line of the brand, because luxury is strongly driven by the top line, so the work is there. We want to bring more turnover inside Versace,” he said. <\/p>\n\n

A statement made yesterday, April 14, 2026, at the presentation of the book “The fight of the forest: Alaska” by photographer Enzo Barracco at the Air Force building in Rome. The initiative is part of the collaboration between the Air Force, the CNR-National Research Council and the Prada Group, as part of the Sea Beyond project, conducted by the fashion agglomeration in partnership with the Coi-Intergovernmental Oceanographic Commission of UNESCO, for the celebration of the centenary of the first overflight with the N-1 airship of the North Pole by General Umberto Nobile, on April 10, 1926. <\/p>\n\n

Bertelli also announced when the long-awaited debut of Pieter Mulier, elected as Versace’s new creative director after five successful years at Ala\u00efa, will take place. The designer is expected to present his first collection in February 2027, during Milan Fashion Week. “2026 will be a year where we grit our teeth, fix as much as we can, but it will also be the year when we sow. Adding a brand does not disrupt the way we work, it is simply one more component. There will be group people and people dedicated to the brand, however, the creative identity and product part is always completely dedicated to the brand and verticalized,” he added again about Versace. <\/p>\n\n

[\ud83d\udcf7pradagroup.com]<\/p>\n","protected":false},"excerpt":{"rendered":"

Head of Corporate Social Responsibility of the Prada Group and Executive Chairman of Versace, Lorenzo Bertelli is one of the…<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20253,19939],"tags":[20792,20405],"class_list":["post-109784","post","type-post","status-publish","format-standard","hentry","category-news","category-fashion","tag-lorenzo-bertelli","tag-versace"],"acf":[],"yoast_head":"\nLorenzo Bertelli: "On Versace we want to change the top line." - Whoopsee<\/title>\n<meta name=\"description\" content=\"Lorenzo Bertelli: "On Versace we want to change the top line."\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.whoopsee.it\/en\/lorenzo-bertelli-on-versace-we-want-to-change-the-top-line\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lorenzo Bertelli: "On Versace we want to change the top line." - 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