Fashion continues to speak the language of music and global pop culture with ever-greater fluency. And when it comes to K-pop, the boundary between the stage, the fashion industry, and contemporary culture has now almost completely dissolved. It is against this backdrop that Dolce&Gabbana has chosen to entrust SOOBIN with a new, important international role: the leader of TOMORROW X TOGETHER is the fashion house’s new Global Ambassador.
One of the most recognizable figures of the new generation of K-pop, SOOBIN has built a presence over the years that extends beyond musical success. His personal style, distinctive aesthetic, and naturally sophisticated charisma have gradually brought him into the spotlight on the international fashion scene as well, making him a figure particularly attuned to contemporary trends in luxury. His collaboration with Dolce&Gabbana, after all, is not a recent development. Over time, a bond has developed between the artist and the fashion house, rooted in a shared vision of creativity, individuality, and freedom of expression. Appearance after appearance, SOOBIN has strengthened his relationship with the brand, transforming a natural affinity into a true global partnership.
This choice thus appears to be the natural evolution of a dialogue that is already underway. Dolce&Gabbana, which has always been deeply connected to music and its cultural influences, recognizes SOOBIN not only as an international star but as an artist capable of embodying a contemporary sensibility without compromising his own identity. A balance of personality, talent, and the ability to speak to a global audience that reflects the brand’s vision. The new appointment is also officially celebrated through portraits created for the occasion, in which SOOBIN wears a full outfit from Dolce&Gabbana’s Fall-Winter 2026 Collection. This choice highlights the brand’s aesthetic vocabulary—combining elegance, tailored craftsmanship, and attention to detail—reinterpreted through the lens of one of the most intriguing figures on the Asian music scene.
“I am truly honored to join the Dolce&Gabbana family as a Global Ambassador. The brand has a unique ability to celebrate individuality while remaining deeply connected to its heritage and artisanal craftsmanship. I’m excited to embark on this new journey together, and I can’t wait to see everything we’ll create and share in the future,” said the singer.
With this appointment, Dolce&Gabbana is thus strengthening its dialogue with a generation of talented individuals who can move effortlessly across different disciplines and geographies. And SOOBIN is set to become one of the new faces through whom the brand’s identity will once again connect with the global language of music, fashion, and contemporary culture.
[📷 Courtesy of Dolce&Gabbana]
