There is something deeply democratic about the idea that a dress designed for the red carpet doesn’t necessarily have to be confined to the red carpet. Because while the red carpet has always been the quintessential setting for the extraordinary—where dresses are designed for the few, worn by the very few, and admired by everyone—Intimissimi has chosen to turn those rules on their head. On the occasion of the 83rd Venice International Film Festival, the brand returns as a sponsor of the event and brings the Nude Look collection to the red carpet— a capsule collection of three dresses that, and this is the real novelty, will be immediately available for purchase in Intimissimi stores and online. The looks worn by the stars of the opening night can therefore be purchased and reimagined by all women.
It’s a seemingly simple yet significant step, because it challenges one of the most deeply entrenched conventions of contemporary fashion: the notion that the red carpet must necessarily be an unattainable space, built around one-of-a-kind pieces, unique styling, and inaccessible wardrobes. Intimissimi, on the other hand, chooses to transform it into a starting point. The dress doesn’t end when the flashes go out: that’s where its second life begins, in the everyday reality of life.
Showcasing the Nude Look collection during the opening night were some of the most famous international supermodels, including Alessandra Ambrosio, Stella Maxwell, Alana Lucio, and Faretta Radic, along with model and entrepreneur Emi Renata. On the models, the three dresses were paired with exclusive styling and custom touches, creating that sophisticated, cinematic look that is a natural part of the Venetian red carpet aesthetic. But it is precisely what happens next that makes the project particularly interesting: the collection was created to move beyond the runway, the photocall, and the red carpet and find its way into everyday wardrobes. This initiative bridges two worlds that fashion has often kept separate: the world of aspiration and the reality of everyday life.
Alessandra Ambrosio showcased a dress in Ultralight with Cashmere, blending the essence of two of Intimissimi’s most iconic fibers. The enveloping softness of modal and cashmere against the skin meets the refined elegance of silk, a fabric that has always been a symbol of the brand. This dress caresses and flatters the feminine silhouette thanks to delicate draping at the hips, made even more alluring by a Giada silk bodice with a sweetheart neckline, designed to highlight the décolleté. Rounding out the design is a sophisticated interplay of straps in Ultralight with Cashmere—a clear nod to the versatility of the sleeves on the brand’s famous sweater, which offers multiple ways to wear it and thus adapts to different styles, becoming a viral trend on TikTok.
For Faretta Radic, on the other hand, it’s a sublime encounter between texture and light: the dress in Ultralight with Cashmere is tinged with the delicate Macaron Rose shade. The silhouette is sculpted by refined gathers positioned on the upper part of the hips, which flow seamlessly into a long, elegant skirt. Worn on its own, a luxurious bodice with Anna cups—finely embroidered from the Feel Luxurious collection—is embellished with shimmering lamé thread and micro-sequins in a powder-pink hue. The design is crowned by sensual Ultralight with Cashmere straps that leave the shoulders bare, creating a sophisticated, romantic, and irresistibly seductive allure, while also showcasing yet another way to wear Intimissimi’s versatile and iconic top—a piece that has become a viral hit for the brand; Faretta, too, chose to showcase the same styling as Alessandra Ambrosio.
The tulle dress chosen by Alana Lucio is bold and sensual, masterfully interpreting the art of “see-through” with refined skill. The design, featuring an elegant high neckline and form-fitting sleeves with glove-like details, plays with a tailored structure of draping designed to sculpt and enhance the female form with extreme naturalness. The ethereal transparency of the fabric discreetly reveals the lingerie beneath, making it the true star of the look: a Carioca cup bra in exquisite lace from the Tempting Treat collection, featuring an intriguing interplay of crisscrosses and ties that accentuates the décolletage.
Stella Maxwell, on the other hand, chose an alluring lace gown that accentuated her slender, extremely refined silhouette through a carefully balanced blend of sheer panels and exquisite details. Rounding out the look are elegant silk cuffs embellished with small buttons and a soft, flowing silk charmeuse scarf. The look is completed by the structured balconette bodice with boning, made of tulle and exquisite lace inlays—part of the Ethereal Embrace collection—which sculpts the figure with grace and confidence.
Emi Renata, on the other hand, embodied the perfect fusion of the art of corsetry and couture charm. The look is built around the bustier top from the Mystery and Intrigue collection, exquisitely crafted with inlays of luxurious velvet and accented with sparkling sequins. The bold, plunging neckline—supported by a gracefully curved underwire with a sophisticated design—is sure to catch the eye. The silhouette flows seamlessly into a dramatic tulle skirt, richly gathered, which moves with the body and culminates in a long mermaid-style train. A magnetic look, designed to transform lingerie into a wearable work of art.
Iconic looks, then, that can be worn and reinterpreted in everyday life. Nude Look develops this idea through three interpretations of transparency, featuring some of the most recognizable fabrics in the Intimissimi universe: Ultralight with Cashmere, Lace, and Tulle. These fabrics have historically been associated with lingerie and knitwear—such as the beloved and iconic Ultralight with Cashmere—and in recent years have gradually moved beyond their role as mere undergarments to take on an increasingly central role in outerwear. Lingerie is no longer something to be hidden under an outfit; rather, it becomes part of the outfit itself, ultimately transforming into its narrative element.
This is the logic that also guides the styling of the Nude Look collection: bustiers, bras, bodysuits, and shapewear are not conceived as mere undergarments, but are openly integrated into the construction of the look. Transparency thus becomes less a matter of exposure and more a matter of layering, balance, and personal freedom. In this sense, the name “Nude Look” takes on an almost programmatic meaning. It’s not just a reference to an aesthetic made up of skin, sheer fabrics, and ethereal materials, but the idea of a more authentic perspective on femininity: that of a woman who doesn’t necessarily have to wait for a special occasion to feel extraordinary.
And it is perhaps precisely here that the project finds its most contemporary significance. Because in the age of social media and an increasingly fluid fashion landscape, the red carpet is no longer just a place to watch. It has become a space from which to draw inspiration, to reinterpret, and to make one’s own. Intimissimi takes this dynamic a step further: it transforms an aspirational image into a tangible product that can be purchased and worn. Venice thus becomes not only the stage for the collection, but the place where a new concept of elegance is put to the test—one that does not lose its charm when it meets reality, but rather takes on a different meaning: the ability to choose for oneself something that, until yesterday, belonged only to the realm of the most exclusive events. Because perhaps rewriting the rules of the red carpet means just that: ensuring that, at least for once, the red carpet doesn’t end at the celebrities’ feet.
