Denim may not be the oldest fabric in the world, but it’s certainly the most universal. It evolves over time, takes on a lived-in look, belongs to neither a specific gender nor a social class, is durable, and can be styled in so many ways that it ends up representing practically every style. It’s so deeply rooted in the collective imagination that you only need to think of *Four Friends and a Pair of Jeans*, one of the most “girly” movies of the 2000s, to understand how closely denim is tied to a certain idea of adolescence, friendship, and femininity.
Incorporating it into beauty, then, seems like an unexpected choice: denim is rough, textured, and worn, while makeup belongs to the realm of the face, the skin, and texture. Yet once you see it, it makes perfect sense. Following in the footsteps of Chanel Beauty, Victoria Beckham Beauty has also transformed denim into a beauty code, demonstrating how such a recognizable material can become an equally powerful image even outside the world of fashion.
Chanel’s denim collection had chosen Lily-Rose Depp as its face—one of the figures who has contributed most to defining the contemporary idea of the “cool girl”: her relationship with fashion, her effortless aesthetic, and her connection to a French yet international sensibility have made denim feel even more natural within the beauty world. It wasn’t just blue eyeshadow or jeans-colored packaging—it was the embodiment of an entire attitude.
With Victoria Beckham Beauty, however, denim seems to have reached new heights. Makeup has become one of the hallmarks of Victoria Beckham’s brand, and the label is now considered one of the most interesting and highly regarded beauty brands—even among industry insiders—thanks to products that have built a very strong reputation over time. While Chanel made denim cool, Victoria Beckham takes it to an even more influential level, proving that it can be not only an aesthetic reference but also a credible language for beauty. It can be grunge, minimalist, Y2K, sophisticated, casual, or feminine—and, just like in fashion, its meaning shifts depending on who’s wearing it.
@maccosmetics We 💙 a good denim-on-denim moment. “Bright electric chromes meet muted pastels in this editorial yet wearable look,” says makeup artist @Alexandra French on the MAC Trend. Get the Double Denim makeup look with these three cool blue makeup staples: 👖MACximal Sleek Satin Lipstick in Tilted Denim 👖Eye Shadow in Tilt 👖MACStack Elevated Mascara in Denim Stack #MACTrend ♬ original sound – M·A·C Cosmetics
[📸 Instagram: victoriabeckhambeauty and victoriabeckham]
