Continuing the long creative journey that began in 2025 with an exploration of the elements that define contemporary Italian elegance through a visual language rooted in art, emotion, and beauty, Damiani has unveiled its latest campaign: Icons.
Under the artistic direction of Christopher Simmonds, the latest chapter in the Maison’s ever-evolving identity features global ambassador and Stray Kids member I.N and top model Mariacarla Boscono.
Created by photographer Larissa Hofmann, the campaign is set in a stunning historic Italian mansion and stands out for its highly evocative visuals inspired by the aesthetic of artistic portraits from the Golden Age of the 20th century, capable of evoking in the viewer’s mind the idea of natural, unpretentious elegance.
Building on the concept of the previous campaign, Damiani Icons draws on this imagery to convey a sense of exclusive yet understated luxury, in which the aristocratic atmosphere serves as the ideal backdrop for celebrating beauty, creativity, craftsmanship, and Italian spirit—all aspects that have always distinguished the Maison.
In this setting, the two protagonists are portrayed in historic and refined settings, and in addition to the Belle Époque jewelry, Belle Époque Reel, Mimosa, and Margherita, Damiani Icons also introduces Margherita Bloom, inspired by the beauty of nature in full bloom, which represents a contemporary expression of color, femininity, and grace.
With this latest collection, the Maison pays homage to the creations that have defined its history, while looking toward the future. The campaign, in fact, conveys a vision of luxury that is both classic and contemporary, in which craftsmanship, Italian flair, and creativity come together to create jewelry with an unmistakable style.
[📷 Courtesy of Damiani]
